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![]() The most cost-effective advertisement would have to be both cheap and targeted at exactly the right customer. Years ago this was something of a pipe dream--today it is a reality. The Internet is the most comprehensive source of information in human history. But like any library of knowledge, it must be catalogued and organized to be used effectively. And therein lies the perfect solution: search engines. Like the card catalog of a library, search engines are a customer's way of sifting through the Web to filter out what they're looking for. And what better way to make sure you are found then to have an influence on what they find? Search engine listings meet both of our criteria in terms of focus and affordability. No other form of advertising is so focused that the customer is actually searching for you. A search engine user is a highly receptive and targeted audience because you are not trying to sell them on something they dont already want. They have come looking for you and they already want what you specifically have to offer. Furthermore, the great majority of search engine listings are free. Return on investment couldnt be better-- with none of your dollars spent, the very first dollar returned is profit. free web site, Web Marketing. mortgage marketing
What are Keywords? They are the words you think people searching for your site are going to type in to their search engine queries. These are the words you optimize your web pages for. Ideally the keywords are contained in the title, description, heading and meta tags of a page. What is Link Popularity? It is quite simply the number of websites linking to yours. Link popularity is one of the search engines responses to the challenge of continuously delivering relevant links to their users. The concept is based on the theory that the more links a site has to it the better the site is. Not all links are judged by the search engines as being equal, those that are relevant to your site hold more weight, for example links from other web design companies or search engine optimizers would be judged more important for this site than links from say engineering firms and music sites. A search engine also penalize the use of link farms and sites that appear to be linked to yours just to gain link popularity. What is Spam Search engine SPAM is when a search engine consider you to be flooding their data bases by submitting too many pages too often or by submitting the same pages again and again. Other forms of SPAM include pages that contain meta tags that have nothing to do with the actual page, and submitting the same exact page from different addresses. mortgage marketing. Web Marketing
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